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For a long time, decaf carried a reputation it never quite deserved, watery, flat, an afterthought brewed for whoever couldn't handle caffeine anymore. That reputation is increasingly out of date. Decaf is one of the fastest-growing corners of the coffee world right now, and the reasons behind that shift are worth understanding, especially if you haven't given decaf a real chance in years.
Myth: Decaf always tastes worse
This used to have some truth to it. Older decaffeination methods often stripped out flavor along with caffeine, leaving a cup that tasted thin no matter how well it was roasted. That's changed significantly. Methods like the Swiss Water Process remove caffeine using only water, temperature, and time, no chemical solvents, while preserving far more of the bean's original flavor. The result is a decaf that tastes remarkably close to its caffeinated counterpart, not a diluted version.
Myth: Decaf is just for people who "can't" drink coffee
Increasingly, that's not who's reaching for it. A growing number of coffee drinkers are choosing decaf by preference, not necessity, often specifically for an afternoon or evening cup, when they still want the ritual and flavor of coffee without it affecting their sleep later. It's less about giving something up and more about having a cup that fits a particular time of day.
Myth: Decaf has no caffeine at all
Decaf isn't entirely caffeine-free, it's typically over 97 percent decaffeinated, meaning a small amount remains. For most people, that's a meaningful reduction, but it's worth knowing if you're avoiding caffeine entirely for a specific reason.
Myth: Quality decaf isn't really out there
It's more available now than it's ever been. Specialty roasters have increasingly turned their attention toward decaf in the last few years, applying the same care to sourcing and processing that they'd apply to any other coffee, rather than treating it as an afterthought product.
Why this is worth paying attention to now
Coffee doesn't have to end at a certain hour of the day. A good decaf means the ritual, the smell, the pause, the cup in hand, doesn't have to come with a tradeoff, whether that's a second cup after dinner or a full switch for anyone who's found they're more sensitive to caffeine than they used to be.
Our Kenyan decaf is sourced and processed with the same care as the rest of our lineup, high elevation, shade grown, and put through the same lab testing every batch we roast goes through. If you've written decaf off before, it might be worth one more try. Shop it here: Café Nairobi Decaf